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NOW Real Estate Group
Selling With Troy

Sold. It's What I Do Best.

The right price, the right marketing, and three decades of negotiating discipline — selling your home should feel handled, not hectic.

What's Your Home Worth?

A complimentary, no-obligation report from Troy.

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Free Home Valuation
Why List with Troy

Four Advantages a Thirty-Year Career Puts On Your Side.

Selling well is half pricing strategy and half discipline at the negotiating table. I bring three decades of both.
i

Pricing strategy, not pricing guesses

Most homes sell — or sit — based on the first three weeks. I price using real, current Edmonton-area data and explain the reasoning so you understand exactly why we’re starting where we are.
ii

Marketing built for your home

Professional photography, walk-through video, drone where it matters, MLS, social, and targeted outreach to my buyer network. Every home gets a tailored plan — not a template.

iii

An active buyer network

A thousand past clients and a roster of builders and developers means I often have the buyer before we list. Some homes I sell never see a public showing.
iiii

Negotiation discipline

I’ve negotiated through twelve full multifamily sell-outs and over a thousand individual transactions. When the offers come in, that experience is what protects your bottom line.
What's Included

A Full Marketing Program.
No Upfront Cost.

Every listing I take on receives the same comprehensive marketing program. It’s not an upgrade or a tier. It’s how I work.
01

Pre-Listing Walkthrough

I walk through your home and identify the high-ROI improvements — paint, declutter, landscaping touch-ups — that genuinely move price, and help coordinate them.
02

Staging Consultation

Professional staging advice, with full staging available for vacant or higher-value properties. Buyers see possibility, not paint colours.

03

Professional Photography

HDR interior and exterior photography from photographers who specialize in Edmonton-area real estate. The images do most of the selling before a buyer ever walks through.

04

Walk-Through Video & Drone

Cinematic walk-through video for serious buyers, plus aerial drone footage where the lot, location, or community story deserves it.

05

MLS & Syndication

Premium MLS listing pushed to REALTOR.ca, REW, and major aggregators with optimized photos, copy, and metadata to maximize visibility.

06

Targeted Social & Email

Targeted advertising on Facebook and Instagram to demographics most likely to buy, plus direct email to my active buyer database and realtor network.

07

Open Houses & Private Showings

Strategic open-house timing in the first two weeks, plus private showings for qualified buyers I’ve already vetted. I’m at every showing personally.

08

Buyer Network Outreach

Direct outreach to past clients and builder partners actively in the market. Many of my listings sell off-MLS to buyers I already know.

09

Weekly Reporting

Clear, weekly updates on showings, online traffic, feedback, and market shifts. You’re never wondering what’s happening with your listing.

The Selling Process

From First Call To Closing Day.

A clear, step-by-step path so you know exactly what’s happening — and what’s next — at every stage.

01. Initial Consultation

We meet at your home. You show me the property and tell me your timing and goals. I listen — and ask the questions that shape a good listing strategy.

02. Comparative Market Analysis

I prepare a detailed analysis of comparable recent sales, current competition, and absorption rates in your specific neighbourhood — and walk you through what each comparable means for your price.

03. Comparative Market Analysis

I prepare a detailed analysis of comparable recent sales, current competition, and absorption rates in your specific neighbourhood — and walk you through what each comparable means for your price.

04. Prep, Stage & Photograph

Pre-listing improvements, staging consultation, professional photography, video, and copywriting. Most homes are market-ready inside two weeks.

05. Go to Market

MLS goes live, marketing campaign launches, and showings begin. I’m at every showing personally — and you receive weekly performance reports.

06. Negotiate & Accept

When offers arrive, I review every term — price, conditions, deposit, possession — and negotiate firmly on your behalf. We accept only when it’s the right deal for you.

07. Conditions & Closing

I coordinate inspections, condo documents, financing, and lawyer paperwork right through to possession day. The keys leave your hand exactly when they should.

"Troy delivered — every unit was sold, and keys were handed over at completion with 100% client satisfaction. His professionalism and results speak for themselves." confidence.

Richard Banasch
BRASS III Developments — The Leger, Riverbend
Seller Questions

What Sellers Actually Ask.

A short list of the questions I get most often from sellers in Sherwood Park, St. Albert, and Edmonton. Have a different one? Call me directly.

What does it cost to list with you?

There are no upfront fees and no costs for photography, video, staging consultation, or marketing. Commission is paid only upon a successful sale, out of the proceeds at closing — and is fully discussed and agreed to in writing before we list. I'm transparent about every dollar.

How do you decide on the listing price?

I prepare a detailed Comparative Market Analysis using recent sold and active listings in your specific neighbourhood, your home's condition and features, current absorption rates, and seasonal market trends. We then walk through it together. The decision is always yours — but it's an informed one.

How long will it take to sell?

It depends heavily on price, condition, and market conditions, but my recent average is about 23 days from listing to accepted offer. Properly priced and properly marketed homes in Sherwood Park, St. Albert, and Edmonton sell quickly in most markets.

Should I make repairs or renovations before listing?

Sometimes — but only the high-ROI ones. During the pre-listing walkthrough I'll identify exactly which improvements will move price meaningfully and which won't. Major renovations rarely pay back; paint, declutter, light landscaping, and small repairs almost always do.

What about staging? Is it necessary?

Staging consultation is included on every listing. For vacant or higher-value homes, full professional staging often pays back several times its cost — both in faster sale and stronger price. We'll decide together based on your specific property.

Can I sell while still living in the home?

Absolutely — the majority of my listings are still occupied. We coordinate showings around your schedule, keep the home presentation-ready with practical routines, and protect your privacy throughout. It's not as disruptive as most sellers fear.

What if I'm selling and buying at the same time?

Coordinating two transactions is a specialty of mine. We plan timing, possession dates, financing (including bridge loans where useful), and contingencies so the two transactions support each other. Clients with the right plan in place rarely face the dreaded gap or overlap.